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» News » Corporate news » Tradecorp Brazil sponsors lectures on Physiological Management with Prof. José Nolasco, International Director of R&D and Marketing

Tradecorp Brazil sponsors lectures on Physiological Management with Prof. José Nolasco, International Director of R&D and Marketing

This September, Tradecorp Brazil held a “Road Show”, at which the theme was “Physiological Management in Relieving the Stress of Agricultural Production”.

These lectures were held by the director of Marketing and Research & Development at Tradecorp International, Prof. José Nolasco. Nolasco is the international reference on the subject of Stress Physiology, holds a bachelor’s degree in Agronomic Engineering, a doctorate in Marketing and Business Management, and is also an associate professor at the Polytechnic University of Madrid.

Discussed in the “Road Show” lectures was the impact of stress on global agricultural production and how Tradecorp products act in a physiological way to make the plants more tolerant to the stresses that could affect them, ensuring higher productivity and quality of the crops.

The event took place in several Brazilian cities, including Guaxupé / MG, in partnership with Cooxupé (Regional Cooperative of Coffee Growers in Guaxupé Ltda), Uberlândia / MG, Curitiba / PR, and Passo Fundo / RS. Consultants, managers, and agronomists of the regions who attended the lectures were able to share information and experiences regarding the subject.