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» News » Corporate news » Global Technical Manager Dr. Cathal Daynes and Americas Technical Manager Renata Alcaraz support Rodel, Tradecorp’s recent acquisition 
Before the implementation of COVID19 travel restrictions, Dr. Daynes and Alcaraz visited Rodel to support and train the Rodel team in Ecuador. They also visited clients and made field visits, in order to better understand agricultural production in Ecuador, along with sharing experiences and knowledge from other countries.
Rodel, now part of Tradecorp, will not only continue to service their core market of flowers but will also expand their footprint into other horticultural and plantation crops. In addition to cut flowers, Ecuador as the world’s largest exporter of bananas, second largest exported of Cocoa beans and sixth largest producer of palm oil represents significant agricultural production markets. These markets are complimented by traditional areas of strength for Tradecorp such as potato, corn and mango.
To this end the local Tradecorp portfolio on offer in Ecuador was analysed with a view to introducing further product lines to support existing clients in the flower business, and also with the intention of expanding Tradecorp’ s footprint across Ecuador. Plans for local trials of Tradecorp products with key producers in some of these crops were discussed, with the aim of confirming results in Ecuador that have been achieved in similar crops in other countries around the world.
Matching the correct Biostimulant to achieve the desired outcome is key. Therefore, presentations in line with Tradecorp’s Biostimulation 360 philosophy were also conducted in Ecuador. This training particularly focused on how to select the correct Biostimulant, based on whether the Biostimulant is being used for prevention or correction. The need to alter dosage between different types of Biostimulants was also emphasised.
The Rodel team, led by Giselle Betancourt, were also trained in the use Tradecorp’s Plaza Knowledge Management system. Tradecorp Plaza now contains more than 10,000 pages of information and a database of more than 15,000 product compatibility combinations that are accessible and exclusive for the Tradecorp team and its affiliates. The local team now have access to this information, as well as other Tradecorp and Rovensa Group corporate platforms, giving an immediate benefit to enable Rodel to deliver a premium level value proposition to the Ecuadorian market.
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