19 Feb Corporate news
The IsliFe Innovation Forum was where Tradecorp launched IsliFe 8.2, while providing an afternoon of unique experiences, such as the TradExperience, Virtual Reality, and round tables headed by experts. In the IsliFe innovation Forum, experts from the entire value chain shared their thoughts on the industry. There were three roundtables; The first one, “Trends in sustainable awareness and healthier food for the end consumer”. The second, “Sustainability in Agriculture” and the last one, “Innovation in agricultural products as part of agriculture.”
Tiago Costa, CEO of SOGEPOC, a tomato processing company, participated in the first roundtable: “Trends in sustainable awareness and healthier food for the end consumer.”
It´s a reality, the paradigm is changing. The food industry faces the growing need for agriculture that is not only efficient and profitable, but environmentally friendly.
The concern for knowing the origin of the product, the management of natural resources, as well as the impact of production processes on the environment, among others, is a reality that worries more and more consumers. The market not only demands healthy and quality food, but the commitment of companies to work towards sustainable management that is environmentally friendly.
“Is the agricultural industry facing a new opportunity? Will this growing trend mark the future of our sector?”
In this rountable, Costa was asked: “Studies indicate a growing concern for healthy eating, these figures generally come from surveys. Does this correspond to reality? Is the final consumer willing to pay more for a healthier meal?”
“We take this problem as an important issue for us,” said Costa. He added that his company not only looks for ways to produce more with less, but also how to do it in a more sustainable way. Costa also stated that this trend is mostly demographic, because this change is induced by new generations, such as millennials.
He then went on to answer the second question, if “consumers are willing to pay more for a healthier food.” Costa affirmed, there are three factors that affect this. The first being that there are geographical factors. Different countries do not have the same concerns about healthy food, nor the same purchasing power. This is a factor that determines whether or not the consumer is willing to pay more for healthier food. Last but not least, there is a cultural factor that makes the difference. In countries that are more environmentally conscious, the consumer is willing to pay more, this is because it makes sense for them. “All players that comprise the value chain need to look at this new trend and satisfy the consumer’s needs,” added Costa.