Tradecorp consolidates its expansion with the strategic incorporation of Eleonora Batsaieva as new Country Manager in Ukraine
29 Jul
News
Eleonora will be responsible for the expansion of our Bionutrition operation in Ukraine representing both of our leading brands Tradecorp (Bionutrition) and SDP (adjuvants).
In line with its global expansion strategy into new markets, Tradecorp has recently appointed Eleonora Batsaieva to join its sales team. Eleonora is an agricultural specialist with an excellent track record in the industry thanks to her experience in several agricultural companies, as well as a solid background in primary sector divisions of banking and finance.
Prior to joining Tradecorp, she was Head of Agricultural Business Development at JSC Alfa-Bank in Ukraine and Country Manager in another company of the agribusiness. She started her career at Crédit Agricole in France and in Ukraine.
Her knowledge of farmers’ needs is one of the assets she will be bringing to Bionutrition in her new role as Country Manager in Ukraine. She will ensure that our solutions developed to meet grower needs at Tradecorp and SDP are available in Ukraine, to strengthen our customer-centric strategy.
Ukraine, a strategic market for Tradecorp
Ukraine is a strategic country for Tradecorp as it is a major agricultural power, ranking as the fifth largest corn producer in the world (35.8 million tonnes in 2018) only behind the United States, China, Brazil and Argentina. It is also a major producer of cereals, sunflower and rapeseed, among other crops.
Tradecorp and SDP have been active in the Ukrainian market through distributors and partners for over five years. As part of its growth strategy in key geographies, the company decided to invest in the Ukrainian market, increasing its footprint in the country staying close to the customer through its silked boots-on-the-ground team.
Eleonora, welcome to Tradecorp!
About Tradecorp
Tradecorp, a Rovensa company, is a global benchmark in the biostimulation and sustainable specialty crop nutrition sector developing and manufacturing premier and innovative solutions that are marketed in over 60 countries worldwide. Tradecorp provides a comprehensive premium portfolio of products globally adapted to local agronomic conditions and includes solutions such as biostimulants, chelates, and precision foliar fertilisers.
Recent strategic acquisitions such as Microquimica, in Brazil, and SDP, in France, have led to unprecedented growth in the company and further expansion of Tradecorp’s differentiated portfolio, by incorporating microbiological solutions, such as inoculants and bacterial extracts, as well as cutting-edge adjuvants.
